Drive-Thru Marketing Specialist - Quick Service Restaurant (QSR) Industry

Join Army Navy Burger + Burrito, a leading name in the Quick Service Restaurant (QSR) industry, as a Drive-Thru Marketing Specialist in the vibrant heart of Bali, Indonesia!

We're on the hunt for a dynamic and creative marketing professional to elevate our drive-thru experience and boost customer engagement. In this role, you'll be at the forefront of our marketing efforts, crafting compelling campaigns that drive foot traffic and enhance our brand's presence in the competitive QSR landscape.

Army Navy Burger + Burrito is more than just a burger and burrito spot; it's a vibrant community hub in Canggu, Bali. With a focus on quality ingredients, exceptional customer service, and a fun, social atmosphere, we're committed to creating memorable dining experiences. As a Drive-Thru Marketing Specialist, you'll play a pivotal role in shaping our brand's narrative and driving customer loyalty.

📋 Tanggung Jawab Pekerjaan

• Develop and implement innovative marketing campaigns to drive foot traffic and increase sales at our drive-thru location.
• Create engaging social media content, including eye-catching graphics and compelling copy, to promote our menu items and special promotions.
• Collaborate with the marketing team to design and execute loyalty programs and special offers to encourage repeat visits.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights to optimize campaigns and improve ROI.
• Leverage data-driven insights to identify trends and customer preferences, ensuring our marketing efforts are tailored to our target audience.
• Work closely with the restaurant team to ensure marketing campaigns align with our brand's values and customer experience goals.
• Stay up-to-date with the latest marketing trends and best practices in the QSR industry to keep our campaigns fresh and engaging.
• Assist in the development and execution of seasonal promotions and events to create excitement and drive customer engagement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in marketing, preferably in the food and beverage industry or QSR sector.
• Strong understanding of social media platforms and digital marketing tools, including Instagram, Facebook, and Google Ads.
• Proficient in graphic design software such as Adobe Photoshop, Illustrator, or Canva.
• Excellent copywriting skills with the ability to craft compelling and engaging content.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proven track record of successfully executing marketing campaigns that drive results.
• Familiarity with POS systems and customer relationship management (CRM) tools is a plus.

🛠️ Keahlian

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